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Behind the scenes of the stand

21 June 2021
Home / News / Behind the scenes of the stand


Good new!

We will be present at the Salone del Mobile in Milan, from 17 to 22 April 2018.
You will find us in Hall 24, stand L15.

In these days we said that it would be nice to tell you how the stand design is born.  

Everything started from one of our values: “teaming up”.
Luisa, Monica and Renato, with Riccardo of the technical office, Arianna of Marketing and Alex of #Henry&Co. ventured into brainstorming ideas to reach an empty space in a stand able to excite you, welcome our visitors.

The desire was born to give continuity to the brand awareness message, started with catalog 28, coloring the walls of stand with the same pastel finishing that identify the different collections.

And so we have discovered that we are absolutely in line with the interior design trend of spring 2018.
The result? A skillful mixed of male and female worlds and a touch of vivacity and irony thanks to the graphics of Antonella Manenti of # Henry & Co., she is very skilled at making products the true protagonists of fantastic stories.

“Everyday design”, our pay-off, is the fil-rouge of all these stories and conveys the distinctive elements of our brand with them: everyday life, simplicity and irony.
Many months to define everything in detail and now, near the start of the fair, we are satisfied with our teamwork. 

Are you ready for the ‘wow’ effect? Come and visit us and we will present our Limited Edition.